the playground
The Playground is a fictional shop that carries toys for kids of all ages. This toy shop brings the feeling of happiness and endless imagination to its customers with fun and bright colours. The branding of The Playground uses simple shapes found in the lettering of the logo, store advertisements, notebooks etc.
The Playground’s website also plays a key role in the identity in the brand as the layouts and clicking features are based around how a child would choose a toy in real life. A very basic layout, similar to toys on a shelf are displayed on the screen. With each click, the website is able to determine which toy the child likes and can give suggestions to other toys they would enjoy based on that data.
The Playground is not only a store where kids can find the toys they love, but they can feel like they will never grow up.
