HSBC Advertisements
HSBC Bank wanted to create a campaign that promoted their banking services to a specific audience: the working class/labourers.
To convey a sense of trust and familiarity, a series of images featuring labour workers immersed in their daily work routines were used throughout a sequence of rotating images. Among the images were puny phrases that related to those images and would pull customers in to learn more about HSBC Bank.
This campaign was designed to be featured on printed media such as airport posters, bus stops, and all digital platforms and concluded with the hashtag #WeKnowYourWorld.
